About DLVR

DLVR is founded by Danny Groenenboom. A highly experienced digital professional that earned his stripes in the past 23 years working with companies like Ahold Delhaize, Heineken, Unilever, Microsoft, Capgemini, SGS, GfK, Fit For Free and many more.

Danny worked as strategy consultant, Chief Product Owner, Research Director, CIO, Head of IT, multiple business development roles and was a Partner Lead for Digital Transformation.

Danny led teams ranging from 5 FTE to 40 FTE. Danny led projects with >40 FTE and 8 MIO capex. Danny was commercially responsible for deals between 3 MIO to 120 MIO.

Danny implemented new E-Commerce solutions, Workforce Management, Member apps, seamless payment solutions, Waste Management solutions, AI solutions, Chatbots, ERP, Infrastructure solutions and store of the future innovations.

Danny led strategy work containing pressure cooker workshops, business case validation, envisioning horizon templates, new Digital Targeting Operating Models, Digital Transformation Hub framework design and a lot of use case generation efforts.

Danny led and contributed deeply to the Shopping Tomorrow program on the topics "The Store of the Future", "Creating value with D2C strategies" and the "Metaverse".